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24th January 2020

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Run 202020: Why Talant ran Country to the Capital Ultramarathon

Sport, TravelBy Frank24th January 2020

At each of my 202020 runs I will hope to track down one or two of the fine folk who toed the start line with me and find out what the race meant to them. Talant Abdyldaev When I noticed that one of the other runners on Country to the Capital with me hailed from…

Yoplait delivers NBA interaction with influencer squad

Brand Activation, News, SportBy Frank Wainwright24th January 2020

General Mills-owned Yoplait has signed up as Official Yogurt of The NBA Paris Game 2020 Presented by beIN SPORTS for their much-loved drinkable yoghurt brand YOP – creating a ‘YOPStars’ activation developed by London-based creative agency Space. France’s first regular-season NBA game, which will be played in front of a sold-out crowd, will feature the…

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