At the Neujahr’s Marathon there was an impressive international crowd, around 1000 runners and a decent amount of additional family and friends. It was one noisy gym in Schlieren.
The event is a golden opportunity for brand support and in Generali they have a very well-equipped leading race partner, an insurance company with wellbeing at its brand core.
Generali has a lot to offer runners and its Swiss website Runforit.ch has a lot to like.
But this event could have offered so much more of an experience with the right partners – as another blog piece I am writing will indicate.
But first, take a look at this, the tiniest sample of a product I have ever seen in a goodie bag. In fact I have never seen a free sample that is so small. Goodness knows what sort of francs changed hands t get this dropped in, not many I hope, but I have to say I sincerely doubt anyone could be swayed to buy this product based on receiving and trying this sample, unless the flavour has a pizzazz we cannot imagine.
But I fear that this sort of effort does sampling no favours. Product trial is a work hard for high reward process. Lazy and cheap isn’t the way to go. As a runner, I don’t care if Dextro Energy want to waste their money, but I should as support from the right brands can help give events an extra level of excitement making the events more memorable and shareable, starting a virtuous circle as the brand then benefits too and will invest again.
This sample only just sucked!
