I came home last night with make-up mogul Bobbi Brown’s smoothie recipe in my pocket. “Think of it as the “little black dress” of smoothies”, she says, and so I did. Bobbi’s chocolate collagen smoothie isn’t billed as complicated. It is, in fact, your go-to collagen smoothie. Ingredients: 1 cup almond mile or preferred plant-based…
Specialist sports and tourism agency Azalea has snapped up social media sensation the Average Golfer in a deal that will see the company maximise his exposure and manage his commercial rights and partnerships. The increasing value of influencers in the changing media landscape, as golfers’ consumption habits continue to shift, has made video content crucial…
Sometimes it feels like we live in and around walled cities with only motorways and train tunnels providing the officially endorsed routes in and out. There’s something magnificent yet miniscule about breaking into a city as overwhelming as London on foot dragging memories and mud in from the countryside. All that effort to add a…
At the Neujahr’s Marathon there was an impressive international crowd, around 1000 runners and a decent amount of additional family and friends. It was one noisy gym in Schlieren. The event is a golden opportunity for brand support and in Generali they have a very well-equipped leading race partner, an insurance company with wellbeing at…
Simplyhealth’s partnership with Great Run Company is right up there with the most seamless of all sports sponsorships. The link has been forged between people who value their health and, who are at the same time are motivated to try and stay healthy. And the events themselves, include a jewel in the crown of running,…
FMBE_v02 from Ven Stack I was absolutely delighted to see that our event celebration of my FMBE Awards was shown as part of a success story package at Proctor and Gamble last week. The FMBE Awards attract attention from the biggest brands globally and we have long been endorsed as an important part of the…
Therapy Evolved and Maxwell Coaching presented Mike James, the Endurance Physio to a packed room at Chippenham Golf Club on Wednesday 13th November. Attendees came from a full range of endurance runners and triathletes from Chippenham and Corsham alongside therapists and coaches. There is clearly appetite for forward thinking advice and insight resources for endurance…
The London to Brighton car rally is a sleeping giant of the automotive world. These days it is, in fact, accurately referred to as the Bonham’s London to Brighton Veteran Car Run, #veterancarrun. The event is designed to celebrate the emancipation of the motor car when in 1905 the speed limit went up to 14mph…
RUN: 202020 : The Handbook of Go Further Endurance Running …and the RUN 202020 project. Project starts 01.01.20 and concludes with the book publication in May 2021. A Handbook of ‘go further’ running inspiration centred around 20 amazing 2020 endurance events. This book will inspire you to take on endurance events, whether aiming to build…
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