Specialist sports and tourism agency Azalea has snapped up social media sensation the Average Golfer in a deal that will see the company maximise his exposure and manage his commercial rights and partnerships. The increasing value of influencers in the changing media landscape, as golfers’ consumption habits continue to shift, has made video content crucial…
Sometimes it feels like we live in and around walled cities with only motorways and train tunnels providing the officially endorsed routes in and out. There’s something magnificent yet miniscule about breaking into a city as overwhelming as London on foot dragging memories and mud in from the countryside. All that effort to add a…
At the Neujahr’s Marathon there was an impressive international crowd, around 1000 runners and a decent amount of additional family and friends. It was one noisy gym in Schlieren. The event is a golden opportunity for brand support and in Generali they have a very well-equipped leading race partner, an insurance company with wellbeing at…
Counting up every timed event I ran 44 events in 2019 and raced and trained for 2000 miles (exactly, as it happens!) As I have chosen 20 highlight events for 2020, here are the 19 that stood out in 2019. 19: Bridgwater 10K This was a PB race, lowering my 10K to 40.40, largely…
Why have people taken to running? I read an essay recently that said that more and more it was a status thing, that people are taking to listing their running feats on job hunt and dating sites. Far from self-discovery in allegiance with nature, and mental release, most runners, it surmised, actually heap more mental…
Simplyhealth’s partnership with Great Run Company is right up there with the most seamless of all sports sponsorships. The link has been forged between people who value their health and, who are at the same time are motivated to try and stay healthy. And the events themselves, include a jewel in the crown of running,…
Therapy Evolved and Maxwell Coaching presented Mike James, the Endurance Physio to a packed room at Chippenham Golf Club on Wednesday 13th November. Attendees came from a full range of endurance runners and triathletes from Chippenham and Corsham alongside therapists and coaches. There is clearly appetite for forward thinking advice and insight resources for endurance…
I came across this video from 2019 Transgancanaria today including the incredible 128K event that I completed (though, no, I don’t make the edit!). Seeing this video brought this all back – what an event, and what an outstanding route to follow. It is all theer in this video, the night time beach start, the…
RUN: 202020 : The Handbook of Go Further Endurance Running …and the RUN 202020 project. Project starts 01.01.20 and concludes with the book publication in May 2021. A Handbook of ‘go further’ running inspiration centred around 20 amazing 2020 endurance events. This book will inspire you to take on endurance events, whether aiming to build…
The Leviathon, Southend Pier Marathon, Beyond the Far Side: Is there any merit in long races done as laps? In the last two weeks I have completed the 50-mile Leviathon which saw me repeat 7 there and back laps of the same stretch of Thames Path and the Southend Pier Marathon, which is 11 visits…