Lazarus Lake is much more accessible than the mystique with which he enshrouds his Barkley Marathons. My challenge now is to find something interesting to say about this hero of pain vs gain, that hasn't been said with such competency already by others. I think I have something… working on it! Time is rushing past…
At each of my 202020 runs I will hope to track down one or two of the fine folk who toed the start line with me and find out what the race meant to them. Talant Abdyldaev When I noticed that one of the other runners on Country to the Capital with me hailed from…
General Mills-owned Yoplait has signed up as Official Yogurt of The NBA Paris Game 2020 Presented by beIN SPORTS for their much-loved drinkable yoghurt brand YOP – creating a ‘YOPStars’ activation developed by London-based creative agency Space. France’s first regular-season NBA game, which will be played in front of a sold-out crowd, will feature the…
Beyond the Far Side is such a surreal set of races. There are four options these days, 24hr, 12hr and 6hr time-limited 5.3 mile endurance laps, and a single lap and a bit for a fun 10K jaunt. This event is held in a corner of Wiltshire where it always rains everyday in the months…
At each of my 202020 runs I will hope to track down one or two of the fine folk who toed the start line with me and find out what the race meant to them. Giorgio Guglielmino Country to the Capital struck me as a good first ultra, made all the better if you were…
At each of my 202020 runs I will hope to track down one or two of the fine folk who toed the start line with me and find out what the race meant to them. Dr. Hans-Peter Gräbel A quietly humoured business director from Wels in Austria, Hans-Peter finished a minute and a half ahead…
If there were an inspiration pyramid for UK running Steve Ovett would be somewhere near the top, a pioneer of the age when TV stopped being a luxury and enshrined the achievers of the day to the viewing masses for the first time. Coe and Ovett were the Bolt and Kipchoge of their day, global…
#Run202020 medal rack with race 2, Country to the Capital added Race 2 is done, that’s a tenth of the year’s adventure already over. Country to the Capital, I now understand means more to the urban runner than the countrysiders. London is so very massive and a complex nation state in its own right. Busy…
Specialist sports and tourism agency Azalea has snapped up social media sensation the Average Golfer in a deal that will see the company maximise his exposure and manage his commercial rights and partnerships. The increasing value of influencers in the changing media landscape, as golfers’ consumption habits continue to shift, has made video content crucial…
Sometimes it feels like we live in and around walled cities with only motorways and train tunnels providing the officially endorsed routes in and out. There’s something magnificent yet miniscule about breaking into a city as overwhelming as London on foot dragging memories and mud in from the countryside. All that effort to add a…