Well they say that endurance running is all about adapting the plan! The postponement of Race 5 in the #Run202020 series, the Mongol 100, to 2021 has been embraced by me as part of the story. #Run202020 is about travel, places and people as much as running, and the travel business is beset with potential…
A romantic round up doesn’t sound altogether romantic does it? Just reading my headline back I find myself thinking it might just make a good Valentine’s slogan piece for Monsanto’s popular weedkiller Roundup. If that prospect sounds like a lurch beyond offbeat then that might be down to my own mental process. My Valentine’s Day…
Everton in the Community welcomed The Duke of Cambridge to Liverpool 4 on Thursday as he visited The People’s Hub as part of the Heads Up campaign and praised the charity for taking the lead in tackling the stigma around mental health and going above and beyond with its innovative delivery. His Royal Highness spent…
Guinness has teamed up with sports legend Rio Ferdinand for a new, Pan-African partnership. Guinness Night Football, taking place later this month in Lagos, is the culmination of Guinness and HeyHuman’s campaign across the continent thus far. Two hand-picked five-a-side teams, comprising consumers and African music celebrities, will play the beautiful game in the dark,…
Xbox and McCann London are proud to announce the launch of “The Rough Guide to Xbox” on January 30. Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty…
General Mills-owned Yoplait has signed up as Official Yogurt of The NBA Paris Game 2020 Presented by beIN SPORTS for their much-loved drinkable yoghurt brand YOP – creating a ‘YOPStars’ activation developed by London-based creative agency Space. France’s first regular-season NBA game, which will be played in front of a sold-out crowd, will feature the…
intu has created three walk-in ‘light houses’ to boost footfall, dwell time and brighten the moods of its 35 million visitors using the psychological benefits of colour. The Happy, Calm and Energise houses will tour intu’s popular shopping destinations throughout 2020 featuring colour combinations proven to help people feel happier, more relaxed and more energised.…
#Run202020 medal rack with race 2, Country to the Capital added Race 2 is done, that’s a tenth of the year’s adventure already over. Country to the Capital, I now understand means more to the urban runner than the countrysiders. London is so very massive and a complex nation state in its own right. Busy…
Specialist sports and tourism agency Azalea has snapped up social media sensation the Average Golfer in a deal that will see the company maximise his exposure and manage his commercial rights and partnerships. The increasing value of influencers in the changing media landscape, as golfers’ consumption habits continue to shift, has made video content crucial…
Sometimes it feels like we live in and around walled cities with only motorways and train tunnels providing the officially endorsed routes in and out. There’s something magnificent yet miniscule about breaking into a city as overwhelming as London on foot dragging memories and mud in from the countryside. All that effort to add a…